1. Shows are immediate and compelling: you can't change the channel or turn the page.

2. Consumers are ready to buy.

3. Audience is pre-qualified by the show.

4. Shows produce far fewer lookers or unqualified buyers than any other form of advertising. If they are at a show they want to purchase.

5. Accomplish a multitude of objectives: immediate sales; quality leads; build brand awareness; sample products; set appointments; sell products.

6. Shows are ideal for test marketing or launching new products. You get to watch immediate reactions.

7. Shows are excellent at helping you stand out from your competition.

8. Shows are very cost-effective. It is the show that makes a massive investment in marketing.

9. Shows are the last remaining form of face-to-face marketing.

10. Consumers can touch, see, hear and smell the products. It is the only form of marketing that engages all senses.

External Resources

- This audio clip demonstrates how Canadian home owners are still considering home renovation expenses as a priority during the 2008 economic crisis.Click to Listen.    (680 news radio)December 18,2008

Let us help you achieve your sales and marketing goals, reserve your space today. Show attendees look to us for ideas, information and inspiration when it comes to home improvements and we work hard to deliver. They also trust us as a reliable resource - you, your company and your product will benefit from the credibility the Show brings to your sales and marketing process. Be part of the best companies showcasing the latest products and services for the home and garden. Put the power of a home show to work for your company. Refer to the Office Locations page for a show near you and contact us today!